Like fashion trends, New York City changes overnight allowing new inspiration and ideas to come alive amongst all of the diversity and excitement. Amy Vennema, the designer of a.v. max, embraces the ever changing and fast paced ways of the city and fashion industry by channeling them into trendsetting designs.

a.v. max was created in 1998 and has continued to grow as one of the leading innovative and fashion forward brands in the jewelry industry.

Being a native New Yorker and life long artist has played an important role in Amy's vision for design. She not only draws inspiration from her roots but from runway shows, magazine editorials and the evolving street fashion of the city. Having a brand that is not only inspired by the city she grew up in but hand crafted here as well speaks volumes to the authenticity that a.v. max holds.

The wide range of clientele and publications that a.v. max has touched has allowed the brand to become much more than just a jewelry line. It has become a personality to those trendsetters who are always one step ahead.

"The most wearable jewelry follows the current trends and enhances them, turning a great outfit into something unique and exciting."